The BAKE Awards 2025 has 24 categories in total.
1. Technology Creator
Creators that cover technology matters like gadgets, Social Media, web culture, Internet usage, tech startups etc.
2. Photography Creator
Creators that showcase original photos or have photography related content.
3. Creative Writing Creator
Creators that feature original creative writing in the form of poetry, book reviews, fiction and essays.
4. Business Creator
Creators that feature business content like business development, entrepreneurship, startups, stocks, investments, banking, finance etc.
5. Food Creator
Creators that focus on food, cooking tips, restaurants, wines and recipes.
6. Environmental Creator
Creators that focus on the environment.
7. Fashion and Style Creator
Creators that highlight current trends in fashion and style.
8. Agricultural Creator
Creators that cover the Agricultural sector in Kenya.
9. New Creator
Outstanding Creators that began their content creation journey from January 2024 onwards.
10. Corporate Creator
Creators that are run by brands/companies.
11. Topical Creator
Creators with a clear niche that is not represented in any of the other categories.
12. Sports Creator
Creators that feature sports content.
13. Entertainment Creator
Creators about the Kenyan entertainment industry.
14. Education Creator
Creators about education matters in Kenya.
15. Travel Creator
Creators about travel.
16. Public Health Creator
Creators that focus on public healthcare in Kenya.
17. County Creator
Creators that are based in a County and that feature content from a specific County.
18. Religious or Spirituality Creator
Creators that feature content on religion and/or spirituality.
19. Lifestyle Creator
Creators that focus on Kenyan lifestyle across diverse topics.
20. Beauty and Hair Creator
Creators that focus on beauty and hair.
21. Video Creator
Creators that use video, hosted on platforms such as YouTube, TikTok, Instagram among others, to communicate to their audiences.
22. Audio creator
Creators that use digital audio, that is available on the internet, to connect to their audiences.
23. Social Issues and Active Citizenship Creator
Creators that focus on Social issues affecting Kenyans and that promotes active citizenship in Kenya.
24. Kenyan Creator of the Year
Best overall Kenyan creator.