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A Decade of Digital Excellence: Are You on the 2026 BAKE Awards List?

It’s been ten years since the first Kenyan blogger stood on a stage to be recognized for their digital craft. Since then, the BAKE Awards have grown from a niche gathering into the ultimate barometer of who is shaping the nation’s online narrative.

As we head into the 2026 BAKE Awards, the stakes have shifted. We are no longer just “blogging”; we are building an industry. With the launch of the 10th edition this January, BAKE Chairperson Kennedy Kachwanya noted that Kenya’s digital content industry has matured into a KES 1.27 Trillion creator economy.

But before the gala nights and the “Creator Economy” themes, there were the pioneers creators who proved that a Kenyan voice could command a global audience. If you need a reminder of what excellence looks like, look no further than the legends who have graced this stage before:

  • Mutua Matheka (mutuamatheka.co.ke) – Redefining the African aesthetic through photography.

  • Silvia Njoki (silvianjoki.com) – A powerhouse in fashion and style.

  • Wambui Waithaka (wambuiwaithaka.com) – Setting the standard for creative storytelling.

  • Sharon Mundia (thisisess.com) – A pioneer in lifestyle and digital influence.

  • Jackson Biko (bikozulu.co.ke) – Whose narrative style has inspired a generation of writers.

  • Sam Wakoba (techmoran.com) – The go-to voice for the African tech startup scene.

  • Dennis Machio (michezoafrica.com) – Bridging the gap in local sports journalism.

  • Limo Taboi (bankelele.co.ke) – The definitive guide to Kenyan finance and banking.

Go see what they are doing today. They aren’t just winners; they are benchmarks. They remind us that while the tools change from simple text to podcasts and AI-integrated platforms—the heart of the BAKE Awards remains the same: recognizing quality, consistency, and impact.

Whether you’ve been writing for years or just launched in 2025, your voice belongs in this legacy. Don’t let your best work sit in the archives. Be part of the decade that defined the Kenyan internet.

The Clock is Ticking:

Who are you nominating this year to join the ranks of these legends? Tag them and let’s celebrate the best of 254