The BAKE Awards 2025 successfully concluded, celebrating the innovation and impact of Kenyan content creators across a diverse range of categories. The list of winners provides a snapshot of the thriving and evolving digital landscape in Kenya.
Key highlights from the BAKE Awards 2025 Winners’ List
1. In an unprecedented result, the top award, Creator of the Year, was shared by two distinct creators: Sarah Njoroge (who also won Agricultural Creator) and The JoyRide Podcast.
2. The winners showcase a clear move toward video, audio, and social media platforms.
- Video/YouTube creators secured multiple wins, notably Boina (Food Creator), Sarah Njoroge (Agricultural Creator), Buzz Central Kenya (Video Creator), and Simply Apondi (County Creator).
- TikTok was recognized with wins for Teacher Tabby Wothaya (Education Creator) and FatBoy Animations (Corporate Creator), affirming the platform’s role in education and corporate engagement.
- Podcasts were strongly validated by the Mic Cheque Podcast winning Audio Creator and the The JoyRide Podcast sharing the ultimate Creator of the Year title.
3. The awards recognized the deep expertise within niche fields:
- Tech Trends won the Technology Creator award.
- Kenyan Wallstreet took the top spot for Business Creator.
- Beyond the Trails Kenya was celebrated as the Environmental Creator.
Full list of BAKE Awards 2025 Winners
1. Technology Creator
- Tech Trends – techtrendske.co.ke – Winner
- Tech Ish – https://tech-ish.com/
- Tech Space Africa – https://techspace.africa/
- Ecrene Madaga – https://www.facebook.com/madagaecrene/
- Ken Talks Tech – youtube.com/channel/UChtTMv5DcZQOT5uFrA9vwqw
2. Photography Creator
- Mwarv – mwarv.click.co.ke – Winner
- Antony Trivet – https://antonytrivet.co.ke/blog/
- Ndoa Weddings – https://www.youtube.com/@ndoaweddings
- Bill Miaron – https://bmpicz.com/blog/
3. Creative Writing Creator
- Eva Mwangi – evamwangi.com – Winner
- Lubnah – https://lubnah.me.ke/
- Manicured Farmer – https://themanicuredfarmer.com/
- Kisauti – https://www.kisauti.com/
4. Business Creator
- Kenyan Wallstreet – kenyanwallstreet.com – Winner
- Bizna Kenya – https://biznakenya.com/
- Khusoko – https://khusoko.com/
- Soko Directory – https://sokodirectory.com/
- Swala Nyeti – https://swalanyeti.co.ke/
5. Food Creator
- Boina – youtube.com/@Boinappetit – Winner
- Nairobi Kitchen – https://nairobikitchen.blogspot.com/
- Mapishi na Farwat – https://www.instagram.com/mapishi_na_farwat/
- Wairimu Eats – https://www.tiktok.com/@wairimu.eats
- Wanyoez – https://www.tiktok.com/@wanyoez
6. Environmental Creator
- Beyond the Trails Kenya – beyondthetrailskenya.co.ke – Winner
- Econews – https://econews.co.ke/
- Green Shift Podcast – https://open.spotify.com/show/3wp1ssE63oYeEPqfgKfEdi
- Nyika Silika – https://www.nyikasilika.org/writing/
- Chemitei – https://www.tiktok.com/@_chemitei
7. Fashion and Style Creator
- Brian Babu – instagram.com/brianbabu – Winner
- Annette Michatha – https://www.instagram.com/annettemichatha/
- Wahu Muchai – https://www.instagram.com/wahu_muchaistyling/
- Ms. Mbithe – https://www.tiktok.com/@ms.mbithe
- Nayna Nathalie – https://www.tiktok.com/@naynanathalie
8. Agricultural Creator
- Sarah Njoroge – youtube.com/@SarahWNjoroge – Winner
- Farmers Trend – https://farmerstrend.co.ke
- Salukwa Farms – https://www.tiktok.com/@salukyafarms
- Makori Moraa – https://www.tiktok.com/@makori_moraa
- Claire Nasike – https://x.com/@MissNasike
9. New Creator
- Nairobi Lifestyle – nairobilifestyle.co.ke – Winner
- Gearhaus – https://www.youtube.com/@itsGearhaus
- Ai Pots – https://www.aipots.com/
- Ken Talks Technology – https://www.youtube.com/@KenTalksTechnology
- Siaya Today – https://siayatoday.com
10. Corporate Creator
- FatBoy Animations – tiktok.com/@fatboykenya – Winner
- Wildlife Direct – https://wildlifedirect.org/blog/
- Innovation Agency – https://www.innovationagency.go.ke/blog
- Creatives Garage – https://www.instagram.com/creativesgarage/
- Winnies Pure Health – https://winniespurehealth.co.ke/blog/
11. Topical Creator
- Daily Trends – dailytrends.co.ke – Winner
- Mtoto News – https://www.mtotonews.com/news-2/
- Expression Africa – https://expression.africa/
- Kenya Engineer – https://www.kenyaengineer.co.ke
- Sera Inspire – https://serainspire.wordpress.com/
12. Sports Creator
- Pepeta – pepeta.co.ke – Winner
- Sports Flash World – https://sportsflashworld.com/
- Xix Sports – https://www.instagram.com/xix_sports?igsh=MXFxenZ1MXZheDBkbg==
- Eleven Eleven TV – https://www.youtube.com/@ElevenElevenTelevision
13. Entertainment Creator
- Buzz Central – buzzcentral.co.ke – Winner
- Kophen – https://x.com/Kophen_
- Music Junkie – https://lamusicjunkie.com/blog/
- Kenyan Vibe – https://www.kenyanvibe.com/
- Lencer Nyasuba – https://www.tiktok.com/@lencernyasuba
14. Education Creator
- Teacher Tabby Wothaya – tiktok.com/@teachertabbywothaya – Winner
- Wakio – https://www.tiktok.com/@wakio_22
- Mtoto News – https://www.mtotonews.com/news-2/
- kapitals-pi & SEN – https://kapitals-pi.blogspot.com/
- Lydia Leonida – https://www.tiktok.com/@lydialeonida
15. Travel Creator
- African Watch – theafricanwatch.com – Winner
- Adam Maina – https://www.instagram.com/adammaina/?hl=en
- OCD – https://www.ocd.co.ke/
- Marion Mithamo – https://www.scrapbookjourneys.com/
- Monicah Wangari – https://www.instagram.com/_themkare/?hl=en
16. Public Health Creator
- Healthwise – youtube.com/@The_healthwise – Winner
- Dr. Reign – https://www.instagram.com/drreign/
- Aidah Munzatsi – https://www.tiktok.com/@aidahmunzatsi
- Dr. Mokeira – https://www.instagram.com/dr_mokeira/
- Dr. Linda Biomdo – https://www.tiktok.com/@drbiomdolinda
17. County Creator
- Simply Apondi – youtube.com/@Simply_Apondi – Winner
- Ommydalla – https://ommydalla.co.ke/
- Siaya Today – https://siayatoday.com
- Thika Town Today – https://www.thikatowntoday.co.ke/
- Countryside Flier – https://www.youtube.com/@Countryside_lifer
18. Religious or Spirituality Creator
- Mary M. Munene – facebook.com/mary.mwangi.5245 – Winner
- Valerie Edna – https://youtube.com/@valerieedna?si=kfk0fC-dADGsgvQr
- Ardy – https://www.tiktok.com/@ardy_._
- Anne Kariithi – https://www.tiktok.com/@anne_kariithi
19. Lifestyle Creator
- Nairobi Lifestyle – nairobilifestyle.co.ke – Winner
- Marcus Okello – https://marcusokello.wordpress.com/
- Potentash – https://potentash.com/
- Sunset In Africa – https://sunsetinafrica.co.ke
- Place by Adam – tiktok.com/@itsadammaina
20. Video Creator
- Buzz Central Kenya – youtube.com/@buzzcentralkenya – Winner
- Gearhaus Podcast – https://www.youtube.com/@itsGearhaus
- Ken Talks Tech – https://www.youtube.com/@KenTalksTechnology
- Zoza Podcast – https://www.youtube.com/@ZOZAPODCAST
- Ndoa Weddings – youtube.com/@ndoaweddings
21. Audio Creator
- Mic Cheque Podcast – open.spotify.com/show/3JI1oNMx00PeIIxJfbz4ux – Winner
- So this is Love Podcast – open.spotify.com/show/0DDeORYJfJyqkHDkTCf5uD
- Ongeza Volume Podcast – open.spotify.com/show/6ZQyLVY5ykZwK6Rbkr0qM5
- Diva on a Mission Podcast – open.spotify.com/show/1gUviTIt4VDHECQizYXmGR
- Joy Ride Podcast – open.spotify.com/show/6nCyA2LmjBq1q2535ZnhVz
22. Social Issues and Active Citizenship Creator
- Mtaani Radio – mtaaniradio.or.ke – Winner
- Piga Firimbi – https://pigafirimbi.africauncensored.online/
- Untold lives of women Kenya – https://untoldlivesofwomen.blogspot.com/
- Pamoja AI – http://www.pamoja-ai.africa/
23. Creator of the Year
- Sarah Njoroge – youtube.com/@SarahWNjoroge – Winner
- The JoyRide Podcast – open.spotify.com/show/6nCyA2LmjBq1q2535ZnhVz – Winner
- Wairimu Eats – https://www.tiktok.com/@wairimu.eats
- Potentash – https://potentash.com/
- Kenyan Vibe – https://www.kenyanvibe.com/